Strategy & Execution

Webinar

Quocirca Webinar:
Pan-European B2B Trading
Opportunities and Issues

Clive Longbottom
Service Director, Quocirca Ltd

The New Europe

by Clive Longbottom, a Quocirca Insights Report

Creating a viable plan for trading across a dynamic geography

As the EU continues to expand, European businesses must look to how they can trade across increasing numbers of regional boundaries, languages, cultures and laws, both within the EU and across the greater Europe. The opportunities are huge – but the problems will daunt many who wish to enter into a Pan-European trading environment. Learn more

1. Introduction
   So – you have an item to sell, and there’s someone who wants to buy it. Sounds like good news, but is it? Continue
2. Europe and EU
   Organisations should not confuse Europe with the EU – there are many trading pacts that cover the greater Europe.  The EU is the largest financial trading bloc in the world. Continue
3. The Opportunities
   The EU has over 25 million businesses within it – yet less than 3% of European organisations trade outside of their home country. Continue
4. Issues
   Europe is not a single trading entity – each country still clings to divisive trade and legal differences. Harmonisation is likely to happen mainly at a government level, leaving corporate standards muddled and multi-versioned. Continue
5. How to plan for Pan-European B2B trading
6. Outsourcing
   Outsourcing the problem can free up an organisation to make the most of a Pan-European approach, yet enable them to focus on core competencies. Continue
7. Conclusions and Recommendations
   Pan-European B2B trading holds much promise – but also has its complexities. Looking to outside B2B service providers offers the capability to participate across Europe, yet concentrate on core competencies. Continue

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by Malcolm Wheatley
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