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Enhancing Customer-Centric Supply Chains

With Martin Christopher, Emeritus Professor of Marketing and Logistics at Cranfield School of Management

Over 819 supply chain executives around the world were surveyed to gain an understanding of trends in customer-supplier relationships and supply chain technology. Listen to Martin Christopher share the key findings.


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Executive Dialogue Blogs

  • Customization of the Supply Chain—The Consumer Packaged Goods Perspective

    Retailers and consumer product suppliers are increasingly customizing their approach to gain competitive advantage. Examples of unique product configurations include multi-packs (same item in bulk), variety packs (mix of flavors of same item) and club sizes (packaging of complementary, but different items). Responding to retailer needs, Consumer Packaged Goods (CPG) companies began to offer customized services such as specialized pallet configurations, vendor managed inventory and dedicated in-store support.
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  • Are Car Manufacturers About to Take Build-to-Order Mainstream?

    In the automotive market, build-to-order has been the preserve of the premium car manufacturers such as BMW, Audi and Mercedes. However due to the recent downturn in the economy the volume manufacturers such as Ford and GM are also having to think about introducing build-to-order inventory management systems. Read more »